Project August

It’s basically a project of my MBA marketing course. I need to come up with a new product and show market segmentation, product launch, additional info and selling concept. So if any of you guys can come up with an exciting new product or service that be nice. It could be any product or service but it has to be mass enough so we could do market segmentation for it.

Thanks

no offence but i question your being in school if you get your results from other ppl and sites, and any ideas could be great, any person willing to give away money making ideas like that would be a fool

I see a lot of companies on television and the internet that claim to be the avenue to secure a patient or whatever it is that we need to launch a new product onto the market and not lose the product or the revenues from that product to copycat thieves or a big company that has products in the same ‘general’ area. I need to know how to register and protect this product idea. Where/who is the best agency to use for this purpose? Thank you for any help and have a great day.

An idea in and of itself cannot be patented. If you have an idea for a thing, make one and then visit uspto.gov

the name should not be used by any cosmetic company…I am going to launch new product..so please help and suggest me some good name….If I Like your suggestion and then I will definitely give you 12 pieces of nail paint..which I’ll launch and soon you will heard about my product in market & of course name suggest by you …I am waiting for your reply…….the name should be short and specific..it can be of any color & it would not be specific on particular color….like garnier,lakme,olay, revelon etc…….

a name for me that when i think of it i just automatically think LOTS of colors is fireworks, or artist! artist would be perfect for a nail polish because it’s saying you as the consumer are creating your own art on your nails! you can put any word before it to spice it up Example: personal artist

I really don’t understand your question?? Fast food restaurants introduce new products all the time because customers are always looking for something new. So they may introduce something and feature it in their advertising for a couple of months. If the product really sells they may add it to their permanent menu. If it doesn’t sell they quietly drop it and try something else.

Following a recent article on planning successful business events, a reader contacted me about New Product Development (npd) launches for help visit www.create-video-product.com. They had a unique product - new and very different - and asked for my thoughts on their overall marketing strategy generally.

Here was my reply:

You have an interesting challenge, or should I say “opportunity”, here. To answer your question fully I could write a book. But, here are some broad tips:

Firstly, you have an unusual product but it is still a product. You might do well to look at how other people have launched other products in your marketplace to see what lessons you can learn.

You will need to be clear about your answers to the following standard questions:

Into what market will the product be launched?

What customer segments will purchase the product?

For what applications will the customer use the product?

Into what geographic segments will be sold?

What are the benefits for the customers?

What is the price/performance ratio relative to the competition?

Who are the principle competitors?

What will make your product unique in the market?

What percentage market share is targeted at end of year 1 and year 3?

What percentage of the customer base currently uses this product?

From what distribution channels do customers purchase today, by percentage?

What influences the customer’s decision to buy?

How will competitors position themselves against this product?

What is your sales strategy?

What is your marketing strategy - and budget?

What Measurement of Performance will you use to track success?

I guess you need to start with publicity. Articles in the media, especially coverage on radio and television, will reach huge audiences for help visit www.instant-video-suite.com. Your product is unique so that will help but maybe get some celebrity or academic endorsement for it. Publish some articles and distribute your press releases across the internet to raise your product profile.

Publicity & PR is much less costly, and can be more effective than advertising. It can also create a situation where customers and distributors are looking for you rather than you have to find them!

If you have a budget for advertising then plan a year ahead but do leave some cash for some last minute bargains or an offer you cannot resist!

Your online presence needs to impress people to reinforce the brand, give technical information about the product, make your client easy to contact and maybe be a useful resource for educators and students.

Think about the brand name. Vacuum cleaners are still often referred to as “Hoovers”. Promote your brand name at every opportunity and guard it well. Think about your logo - how can you maximize its reconcilability?

The bird flu aspect is interesting. Maybe, someone from the company could be promoted within the media as some sort of expert on bird flu - and how their product is an answer for caterers etc.

If you have a trade association to which you belong, ask them if they have any support for members with and they were offering consultancy and training for members and non-members across a wide range of sectors from engineering to horticulture.

My final suggestion is to think about a launch event for the product. A carefully planned event can be the building block for success. My recent blog entry about planning business events attracted a number of responses which all had one theme - everyone agreed that a badly planned event creates huge problems for future relationships with customers. Conversely, a well planned event leads to improved customer relationships and very positive media coverage.

As I say, these were random thoughts off the top of my head. To give a comprehensive answer would need a full consultancy session - or for me to write a book maybe!

PalviBhagta
http://www.articlesbase.com/internet-marketing-articles/marketing-and-pr-can-be-more-effective-than-advertising-697845.html

I am looking to launch a new and premium confectionery product. The product is ready to launch but I need to sort the brand design for packaging, website etc. My budget is not huge; does anyone know a top-class company which could design the packaging for me? If not a packaging company, a web designer would work instead… I’m based in London so the company would ideally but not essentially be UK-based.

well first congratulations on your product development and i would like to suggest you that you could take help from the Design2Express which is providing services related to the web development as well as packaging designing for the products and they are based in UK too.
http://design2express.co.uk/webdesign_printing.php

If you are finding it too tough to create a certain product that will sell like hotcakes online, your struggle ends here as I will offer you a step-by-step guide on how you can energize the process of product creation to make it more targeted and more enjoyable for you.

1. Decide what product to create. If you are having a hard time figuring out what product to create, I suggest that you identify your strengths or those fields that you have ample knowledge on. What do you know about computers? What is your educational background? What are your previous jobs? What are the things that you find interesting? What are the topics that fascinate you the most? This is the starting point in developing product ideas. For more details go to: www.info-product-profit-revealed.com if you used to be a phone customer service representative, you can create an e-book that contains valuable tips and techniques about customer service. As you have enough knowledge and first-hand experience on this topic, there is no doubt that you can give your readers with useful and practical information.

2. Once you have determined the best product ideas, the next thing to do is to figure out if your creations will sell well once you made them available in the market. Do a keyword research and figure out how many searches that are relevant to your products are being made to determine if they are in-demand. You can also visit forums that are often visited by your prospects where you can present your product ideas. Ask these people if they will be willing to shell out money on your creations to know ahead of time if this endeavor will be profitable for you.

3. Get reliable people to help you. Product creation is not a very easy task but you can make it more manageable if you can get trustworthy personnel to help you out.
For can visit to: www.instant-cd-products.com For instance, if you intend to launch group coaching programs, you can hire ghostwriters to write your content, editors to polish your content, internet marketer to promote your products online, virtual assistant who can help you answer the email inquiries of your potential clients and who can send invitation to your participants. Yes, you will need to pay these people or share with them a part of your revenue in exchange of their services but they can help you make the whole process of product creation stress-free for you.

By the way, are you a coach, consultant, entrepreneur, speaker, small business owner or online marketer who is tired of getting paid less than you are worth for your coaching and cons?

MARK DERVN
http://www.articlesbase.com/business-articles/product-creation-how-you-can-energize-the-process-of-product-creation-727086.html

It’s easier than ever to create a video product for sale on the Internet. All right, I know you can’t compete with the big media corporations if your dream is to produce the next Lord of the Rings Trilogy. (In that case, your goal should be to get a job at a production studio and work your way up.)

Viral video is rapidly becoming one of the most powerful marketing tools for boosting traffic to your web site. When you upload your video to YouTube, for instance, you simply need to copy the code that YouTube gives you and paste it into a new post on your blog. For more details please login on to www.info-product-profit-revealed.com. To distribute your video as a pod cast, you only need to attach an RSS feed to it. As soon as you do that, your video product is ready to reach a potential audience of millions on the Worldwide Web.

As an Internet marketer, you need to be aware of what you can achieve by creating video products for sale on the Internet: * the sale of video products lets you launch an online business with a minimum cash investment. * If a video product is unsuccessful, it’s easy to pull it off the market without running up losses-you don’t have to invest in inventory to launch an Internet video business.

With the tools available today, it has become very easy and inexpensive to create and distribute video products.

The ease with which a video product can be uploaded to video sharing sites like YouTube and Google Video is bringing about an explosion in Internet video. YouTube started as a site where individuals could share home videos with friends and family members. And although the bulk of the video content on YouTube continues to be home videos produced by amateurs, the site is beginning to attract professional content producers and large media companies. YouTube recently entered into a partnership with the BBC, for example, which illustrates how professional video content is beginning to move online.

How to distribute your video product on the Internet? Once you have created, captured, and uploaded your video to an Internet site, it’s easy to distribute your video content over the Internet. You can also go to www.instant-cd-products.com. (Technically, a video product does not become a “pod cast” until it has an RSS feed attached to it.) Almost all blogging software has built-in RSS capability, which is the easiest way to distribute a video product over the Internet.

Once you post your content online, simply copy the “embed” code given by YouTube, Google Video, or any of the other popular video sharing sites, and paste that into a new post on your blog. You can then submit your RSS feed to any of the video broadcast sites, and your video is on the Internet.

Check out Rocket boom and then come back to this article. When you do, I think you’ll be ready to create your first great video product for sale on the Internet.

HARJOT TIWANA
http://www.articlesbase.com/marketing-articles/product-sale-679852.html